I wanted to follow up my previous post with a nice little essay about my love for children. You know, I thought I’d display a little more of my sweeter-than-honey side. Well the Arby’s franchise just won’t let it happen. Arby’s is the fast food chain that’s been famous for their roast beef sandwiches. While I have historically loved the convenience of fast food, I have never been a fan of Arby’s. Nowadays I just think fast food chains are a bunch of mad scientists genetically engineering chickens, cows and potatoes. Anyway, the beef at Arby’s just doesn’t look real to me. And the cheese looks like a poor Cheez Whiz substitute.
So Arby’s is now advertising a new “Philly Cheesesteak” made with angus beef and have the audacity to imply that it could rival any cheesesteak in Philadelphia. The commercial features some dude dangling from the fingertip of the iconic William Penn Statue, hoisted high atop the City Hall building. The implication is that a group of angry Philadelphians spent their time and energy putting him there because of a misunderstanding. As he’s swinging by his sweater he clears up the communication error with the angry mob gathered below. “No, no I never ever said that Arby’s new Ultimate Angus Philly was better than one of your famous Philly sandwiches. I just said it was so good that even Philadelphians might like it.” Then they show a few of the Philadelphians sampling the cheesesteak saying, “I know a good Philly and that’s a good Philly.” Hogwash! Shenanigans!
As a native Philadelphian, I have a few problems with this commercial. Firstly, we don’t call a cheesesteak a “Philly”. We don’t even call it a “Philly Cheesesteak”. It is a cheesesteak. Just like we don’t refer to a soft pretzel as a “Philadelphia Soft Pretzel”. We know where these items originated and are secure in our heritage, so we don’t need “Philly” or “Philadelphia” written on any of our delicacies. No self-respecting Philadelphian would ever call any item a “Philly anything.” That’s not how we roll. And speaking of rolls, the Arby’s commercial showed the Philadelphians eating their “Philly” with the entire roll in their hands (meaning it was not cut in half). Foolishness! Any cheesesteak of a respectable size could not be eaten like that. It would have to be cut in half to be handled properly. And even if it were a smaller cheesesteak we would still cut it in half. Locals like to eat it from the fuller inside portion to the end of the roll.
The second problem is that while the name Philadelphia means “the city of brotherly love”, it really isn’t. We don’t really like tourists too much. They are usually nice enough people, but they are also annoying… walking around with their cameras, fanny packs and maps. We like for people to blend. Become one with the city. We don’t like for people’s accessories and actions to scream out, “Hey, over here! I’m a tourist! Have you seen Ben Franklin lately?” This Arby’s commercial is going to cause some poor sap from Kansas to come to the city, go to a cheesesteak joint, and then do the unthinkable…ask for a “Philly”. The only good thing in this scenario is that they won’t try to bite into it with the entire thing in their hands. Any legitimate local cheesesteak/hoagie joint will automatically cut it in half. What Arby’s has done just isn’t right and quite frankly it is irresponsible. They are a big company and have a duty to advertise responsibly. Do a little research before you shoot another commercial Arby’s. Sigh…..
I’m calling for a boycott. Who’s with me?
Until next time…Honey holding a picket sign